PR Buzz: Kim Kardashian – From Amateur Porn to Fashion Empire

Kim Kardashian, as we know it, has single-handedly changed her family’s reputation as the poorest of the rich to the richest of the rich in Beverley Hills. Her start in being a celebrity was not all the glamor and high-fashion as we see today. She entered the industry known only as Paris Hilton’s friend, or as Paris says, Kim Kardashian was her assistant. Now, Kim herself has a net worth of $USD 85 million.

Her shot to fame skyrocketed immediately as a sex video of her and ex-boyfriend, rapper Ray J, was leaked onto the Internet. As she gained popularity with the tabloids, E! cable channel approached her and her family to star in a reality television show featuring the Kardashian family. From here on, Kim and her family were given public relation agents to represent the family. She has been starring in Keeping Up with the Kardashians for more than six years and within those six years she has been through a major public relations overhaul from being a lowly stylist to the stars to owning her own empire. There are a number of things she did to change her image, such as:

  1. Sex Sells

As we all know, she gained her moment to fame with an amateur porn video she made with Ray J. Since then, although she has not starred in any more porn films, but she has been featured in nude in a number of high fashion magazines such as Playboy, Paper Mag, Love Magazine, and GQ. By constantly making headlines in the tabloids for her nude magazine shoots, she is inadvertently making money and staying in eyes of the media.

  1. Social Media

Kim Kardashian is probably one of the pioneers at using social media. She has close to 37.7 million Instagram followers and 25.4 million twitter followers. She is in constant engagement with her friends via Instagram and Twitter. Forbes has recently mentioned that a part of Kim’s capital comes from social media as she is paid by a number of brands to promote their brand to her many followers and fans. Now, we are constantly updated about her life through photos of her events, daughter, and her infamous selfies.

  1. Transparency

The one aspect of the Kardashian family that brought them fans from all around the world is the transparency into their lives. Keeping Up With The Kardashians shows their audience the struggles the family had to go through even though they are rich and famous. Their struggles as a family such as Kim’s failed relationships, Kourtney’s issues with her husband, Rob’s weight gain struggle, Khloe’s divorce with Lamar Odom, Kendall and Kylie’s awkward teenage years, and most recently, Bruce Jenner’s transformation into Caitlyn Jenner. There are not dirty laundries with the Kardashian family since they air out their laundry for everyone to see. When the audience are able to relate to any one of them or their struggles, they are more inclined to keep up with the Kardashians.

  1. Brand Management

Kim Kardashian has insured that her name will stay in the media for years to come by having a number of deals with many fashion brands. She and he sisters also have their own clothing line that is being sold in major department stores such as Sears and Macy’s.

  1. Marriage and other events

Kim’s marriages to both Kris Humphries and Kanye West have brought her major publicities with a number of media. She builds the anticipation of the public by announcing events that she has planned such as weddings, birthday parties, anniversaries, and many others.

In a nutshell, Kim Kardashian follows a simple PR rule –‘There is no such thing as bad publicity’. As long as she is the talk of the public, she will continue to gain momentum to build her empire for herself and her family. She has gone through a number of struggles with publicity, but as her life is public for everyone to see, she has also been trained over a number of years to deal with publicity disasters easily.

by Iyesha Jamaludin

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